Creating Brand Identity

For brand identity case study at Yolda, my initial step was to identify the main colors that would embody the essence of the brand. I aimed to select colors that conveyed dynamism, technology, and simultaneously resonated with the strong nature of logistics companies.

Once the colors were determined, I developed several logo iterations for Yolda. Collaborating with a team of fewer than ten colleagues, we conducted a creation workshop to collectively decide on Yolda's logo and icon.

Following the logo selection process, I meticulously crafted Yolda's first brand identity design, ensuring every aspect reflected the brand's values and aspirations.

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Over the course of two years, Yolda's secondary colors underwent changes on its websites and digital products. However, the core elements of the initial identity, including the logo and its usage guidelines, remained intact.

I'm delighted to share with you the

first brand book i created for Yolda in 2020:

Yolda's first Brand Identity