I’m a product designer with over ten years of experience in tech.
I spent four years leading the Experience team at a B2B logistics startup,
where I worked on user-centered, AI-powered solutions.
Currently, I continue my design journey as a freelancer, collaborating with teams and clients on new projects—combining the latest AI technologies with modern design tools to build smart, seamless experiences.
Where I’ve Worked
2024 - ...
Freelance Product Designer
I work with startups and small businesses on web design and product development projects. My focus is on creating user-friendly websites and digital experiences that help clients grow and connect with their users more effectively.
Türkiye / Germany
2020 - 2024
Lead Product Designer
I led the end-to-end design for several key products at Yolda, including shipment tracking, AI-based carrier dispatching, and the internal design system. I also built the Yolda.com website and the core design frameworks used across the platform.
Yolda
Digital Freight Forwarder
Hamburg, Germany
2019 - 2020
Senior UX Designer
At IBM iX, I worked as a UX consultant on projects in healthcare and banking, focusing on improving user flows and usability.
IBM IX
Istanbul, Turkey
2014 - 2017
Senior UX Designer
At Turkcell Technology, I worked on several product teams as a UX designer. One of the key projects was "Desk" — an internal tool designed to help over 3,000 employees manage their workflows more efficiently.
Turkcell Technology
Istanbul, Turkey
2013 - 2014
UX Designer
I worked on aligning Ticketmaster Turkey’s digital processes with the global platform, helping modernize operations for the country’s largest ticketing provider.
Ticketmaster
Istanbul, Turkey
2011 - 2013
Interaction Designer
I started my design career in Germany at a startup hub, working as an interaction designer at Pixoona — an e-commerce platform focused on improving user engagement through photo tagging.
Pixoona
Wiesbaden, Germany
Education
BA in Science of Communication
Marmara University
Istanbul, Turkey
Professional Skillset
User-Centered Design
Full Stack Product Design
Product Mindset
Prototyping & Wireframing
Usability Testing
Entrepreneurial Mindset
Toolstack
Figma
Lovable
FigJam
Sketch
Adobe Illustrator
Miro
Jira
Wix
Wordpress
Google Analytics
Maze
Languages
Turkish (native)
English (proficient)
German (B2)
Balsamiq